Sunday, December 26, 2010

Assignment 2 Creative Multimedia


On the second assignment, we are ask to make two logical mind map of Creative Multimedia and do an essay. So, this is my first logical mind map:



Then we have to choose a word from the mind map to create another mind map base on that particular word.And we have chosen the word 'career'. This is our second logical mind map.





Lastly, we have to write an essay of the career topic.

ESSAY

When we talk about career in creative multimedia,I think most of us will refer to all fcm student.We know that in multimedia university we have special faculty which is called faculty of creative multimedia or called FCM.This is exactly true because they are in this field and they must know where they are going after graduated.They know which industries they are going to fill with their own multimedia skill.As we all know,if we observe these creative multimedia students they have various capabilities when they sit in front of computer.These students is not like students from other faculty because they will be hired by particular company after being judged based on practical skill but students from critical course will be evaluated based on how well they performed during their examination.This is including animating the 3d character,2d animation,advertising skill,website development,product designing and others.Over a decade the advancement of creative multimedia field has devepelod and year by year there must be a launch of new technologies which will be explored by multimedia artist.We see that some of creative student are kind of ignoring for subjects other than their core major subject.This is because they know their skill or expertise in certain platform will bring them in a bright future.Now we will talk about their career jobs.

As we know creative multimedia is divided into several department which are film and animation,media innovation,virtual reality,and interface design.Now we are going to explain the future jobs from different department one by one.About students from Film and Animation,everyday they will focus on using 3d software like 3d max or Maya.They have been burdened by some heavy assignment such animate the 3d character,visual effect task and motion graphic.I would say that this department is the hardest majoring in any multimedia school.Only them are knowing how much pain they would face everyday.For example is a character animation assignment.This particular assignment is not just finishing up the animation but it has been divided into several process before the animation is completed.There are including lighting,visual effect and rendering.So this is the difficult stages to produce a good quality work.The advantage for the student from this department is they encouraged to focus on particular skill such as lighting and rendering.So in any company there will be a several team of animation artist doing the different process.Animation team is given a task to deliver a live to a character.Lighting team is asked to design the natural or artificial light sources that should fall onto the scene and rendering team is responsible to setting up to finalize the desire outcome imagery.In Malaysia,these kind of students should not be worry on their future to get involved in industries.In fact,this industry will find them.For example is les copaque production the one that produced Upin and Ipin the movie.Until now they are still have not enough workers to finish many of works.In recent years also some of our local company has produced some outstanding visual effect in film scene.So film and animation student has a lot opportunity to get a fantastic job.

Media innovation is a department that have been specialized in advertising scope.They are responsible to train the people to be able developing a new interesting ideas based on the product brand image.Brand image is the factor that influence consumer buying habits without noticing it is the key aspect of it.These people are working on brand image which carry the identity of the product,the company or service that makes it so unique.It means people have a thought that some new brand can’t fight the market of the stable brand but the brand image has make it works.So If you meet media innovation student they will talk about designing.They use photoshop and illustrator for almost of their work.The difficulty of their work is not as hard as animation work.They have no heavy technical stuff but they have so many work and the work must be prefect.People like them is needed in any corporate company to deliver very reliable brand.Not only that,they are the person in charge to make the new brand so believable and to make people put trust on their new brand.For example is a new food product.The packaging itself has strengthen the attraction of food itself.This is what advertising students have to do.The banner,the logo and everything about that will be refer to them.They are also be able to be a web designer.It is because their knowledge of branding and design make them a special people for that position.The most important point here is any business production need a good designer.

The other major department in creative multimedia is virtual reality or called VR.This field is quite slow in Malaysia because it is not widely exposed to the people in Malaysia.Not many people know what this multimedia field is doing and still not very developed in the world.For instance,a simulation which done by VR student has no such an impact to industry.For your information Virtual reality has the less students among the other course.Their career prospect is quite narrow and many of these students will go abroad to find an available position for them.The nearest state is in Singapore.Last but not the least is Interface design.People in this department are learning about designing the new existing product based on the choosen metaphor.The metaphor is really flexible like an animal,plant and others.As an example is mouse.They would choose any kind of metaphor to get the shape of animal and the mouse will be designed curved like the choosen animal.Their work is awkward and looks weird to student from other departments.Their skill is limited only to drawing and marker rendering.I think most of them have difficulty in finding the proper job for them.

For the conclusion,creative multimedia is probably the unique field in the world.These people deserve to have a bright future for their coming career if they are passionate,have a good manner and consistent in their work.Many people claims that this course has no job guarantee but that is not true.The sad fact about the student of creative multimedia is many of them lost their passion in this field.We hope that the government will modernize our multimedia world so that our creative people would get a stable job and get a reasonable salary.

Lesson 6 My Analogy



I love you like chili,
just like every guy loves a skinny girl in a red dress




I just have to bare my tears with you despite my love for you,
just like a kid with an ice cream.



Saturday, December 25, 2010

Lesson 5 Juxtaposition



Juxtaposition means positioning any subject side by side particularly when two contrasting or opposing elements are used to draw similarities or differences between the subjects. One of juxtaposition is metaphor & similes.

Metaphor & Similes

Metaphor is when you use a statement that constructs analogy between two subjects or ideas. Example :


"I am a rainbow"


Similes is a statement that indirectly compares two different subject using words such as "like", "as", or "than".Example:


"As pretty as an Angel."






Lesson 4 Associated Mind Map


Associated mind map is where you put your thoughts on paper not through writing but through a map that uses symbols or simple words thats only the creator can understand. We can also use this map to generate ideas and avoid from being stereotype rather than unique and creative.

Basically, this mind map is a diagram that is use to represent ideas using words or symbols that linked to each others hierarchically.


Lesson 3 Novelty, Creativity, Innovation and Invention

Novelty.

Novelty definition is the quality of being new. The word comes from a Latin word "novus" which also means new.

Creativity.

Creativity has a different meaning than creative. Although it is similar but as you focus on it it is a bit different.

Creativity is a situation where a person creates something new that has value to a community.You don't have to be a special kind of person to be creative everyone can do it. It is not about who you are, it's about what you do. You just need to start looking for multiple solutions rather than settling for just one, and give yourself permission to be playful and inquisitive, flexible and versatile.

Innovation.

Innovation means renewal or inventing a new side of an existing subject. Literally, it comes from the Latin innovationem, noun of action from innovare. And "innovare" comes from the word "to renew or change," from in- "into" + novus "new".

Invention.

Invention means the creation of something new or the discovery of a new material , a new process, a new use for an existing material, or any improvements of any of these resulting from studies or experimentation.






Lesson 2 Left and Right Brain


Theres two parts of our brain which is the left and right side. These two different sides control different modes of our every day life activities. Here is some example on the function of our left and right brain.

Left Brain Right Brain
Logical Creative

Rational Intuitive

Analytical Holistic Synthesizing

Objective Subjective

Looks at parts Looks at wholes


So, the right brain is visual and processes information in an intuitive and simultaneous way, looking first at the whole picture then the details. And the left brain is verbal and processes information in an analytical and sequential way, looking first at the pieces then putting them together to get the whole.